Audience Partners allows marketers to reach the right audience segment with the right message at the right time everywhere they are online across all four screens. Click on one of our products below to learn more.
Online video ads reach over 50% of the U.S. Population and are an important part of any media mix. Video continues to be the most persuasive and effective form of advertising. Audience Partners offers a single platform which allows audience targeting across video ad networks and exchanges and allows our clients virtually unlimited reach and inventory. Along with targeted display, audience-targeted online video inherently eliminates most of the waste associated with traditional online campaigns, resulting in higher engagement and conversion rates. Additionally, the Audience Partners Platform allows our clients to micro-target different messages to different audience segments in order to further increase engagement and return on advertising spend.
Audience-targeted display advertising has historically shown significant results in terms of reach, scale, and engagement for branding and awareness campaigns. Audience-targeted display campaigns inherently eliminate most of the wasted impressions associated with traditional online campaigns, resulting in higher engagement and conversion rates across the audience segments most relevant to our clients. The Audience Partners Platform programmatically optimizes its serving algorithm to ensure that the ads are served at the right time, right day, and right context to achieve maximum engagement. Additionally, the Audience Partners Platform allows our clients to micro-target different messages to different audience segments in order to further increase engagement and return on advertising spend.
The Audience Partners network contains millions of mobile sites, as well as thousands of content-relevant mobile apps that can be used for the delivery of ads to key audience segments. Our network supports the delivery of multiple ad unit types, as well as simple lead generation mechanisms to support ongoing marketing campaigns.
1 in every 5 minutes online is spent on social networks. Social media advertising represents a low-cost way to build awareness and engagement and Audience Partners brings all the benefits of audience-targeting to Facebook, LinkedIn and Twitter. Reduce wasted impressions, micro-target different messages to specifc audience segments, and grow your fan base for future marketing efforts.
Paid Search advertising is a key component for any online marketing effort, and has historically provided the most efficient results. It is important to note, however, that while Paid Search does a good job of responding to, and capturing demonstrated demand and intent, it does little to initiate demand and intent. As such, it will be important to augment Paid Search efforts with additional tactics that can better generate demand on a larger scale.
In some markets, Audience Partners can now bring the accuracy and effectiveness of audience targeting to set top boxes in order to do targeted television ads. Whether you use our proprietary data sets or your own, television advertising has never been more efficient or effective.