Online video ads reach over 50% of the U.S. Population and are an important part of any media mix. Video continues to be the most persuasive and effective form of advertising. Audience Partners offers a single platform which allows audience targeting across video ad networks and exchanges and allows our clients virtually unlimited reach and inventory. Along with targeted display, audience-targeted online video inherently eliminates most of the waste associated with traditional online campaigns, resulting in higher engagement and conversion rates. Additionally, the Audience Partners Platform allows our clients to micro-target different messages to different audience segments in order to further increase engagement and return on advertising spend.