VoterGrid - The National Online Voter File™ Audience Partners’ groundbreaking National Online Voter FileTM provides the ability to reach 135 million registered voters from all political parties with display, video and mobile advertisements across a vast network of online media providers. The National Online Voter FileTM allows political campaigns and causes to identify and advertise online to specific registered voter segments with the same precision long available in offline direct mail and telemarketing. Voter segments can be constructed by party affiliation, voting history (including the number of primaries and general elections voted), donor history, and political geographic segments including congressional district, state senate district, and state house district. Unique in the market, Audience Partners’ proprietary voter file includes every registered U.S. voter regardless of party affiliation. And the file is enhanced with more than 100 data elements from 3rd party providers, including education level, household income, and myriad psychographic characteristics. Audience Partners has revolutionized political campaigns and issue advocacy advertising by bringing the precision of direct mail and telemarketing together with the cost efficiencies of the Internet to radically increase the effectiveness of political and advocacy advertising campaigns.

VideoGrid: Microtargeting comes to online video  For the first time ever, political TV spots can be targeted directly to specific registered voters with known party affiliation in precise geographical locations to follow congressional district lines, states and specific neighborhoods or even buildings. The days of campaigns wasting dollars by running broadcast TV ads to people who can’t or won’t vote for their candidate are over. VideoGrid allows a campaign to precision-target video messages on thousands of top websites that stream video to larger audiences than local TV stations.

Custom Audience Targeting Audience Partners' platform allows our clients to target audience segments as efficiently as they can through direct mail or telemarketing. Clients can create a “select” (audience target) using our hundreds of available demographic and geographic data points and use the AudienceGrid platform to deliver display or video advertising directly to that target audience. In some cases, it may be important to target a neighborhood rather than specific demographic group. Audience Partners' has matched political, consumer and behavioral data to neighborhoods, allowing advertisers to match their online messaging goals with neighborhoods that will provide the highest ROI. Audience Partners' can micro-target based on IP addresses down to the level of a specific office building or institution.

Digital Direct Marketing: Database matching to online users Audience Partners' has developed a unique capability to bring offline marketing techniques to the web. We start with offline prospect and customer databases and, using our proprietary technology, find the same direct mail audiences on the web to target display and video ads directly to their computers or mobile devices. The result is precision level “digital direct marketing” campaigns that maximize ROI like never before. Audience Partners' data targeting capabilities and turn-key technology solutions allow media organizations to unlock incremental value from their online audiences through innovative offerings to their advertisers. Audience Partners' publishing partners use the Company’s platform to increase their available inventory and reach, and to create high value (and high CPM) audience segments out of otherwise commoditized run-of-site inventory. Audience Partners works with owners of off-line data (including subscriber, customer and prospect lists) to increase the value of their assets by bringing them online and enabling their use for both in-house and third party targeted advertising campaigns.