1. 4-Screen Ad Planning & Activation Platform

AP's "FlightDeck" Planning & Activation platform makes it simple to plan, sell, activate & measure audience-based, data-fueled 4-screen addressable campaigns. AP's platform enables partners to harness the power 1st & 3rd party and media consumption data (i.e. time on screen for TV & digital) to create optimized 4-screen media plans that can't be matched by key competitors. Furthermore, FlightDeck provides visibility to unsold inventory and enables ad sellers to drive profitability by tapping un-rated, long-tail TV inventory that effectively reaches a given target audience.

Plan

Create data-fueled, audience-based, addressable TV & digital plans based on key attributes (demographics, purchase history, etc.) overlaid with known media consumption data to optimize TV / digital media mix. Get audience counts within seconds to quickly run scenarios to optimize planning approach

Sell

Put AP's powerful, iPad-based tool in the hands of your sales team. Sales personnel can prep for client calls and / or build a plan face-to-face with a client. Once a plan is scoped, a comprehensive 4-screen sales presentation can be generated with the press of a button, including a direct comparison to competitive ad sellers

Activate

Activate plans against deterministic household data, enabling targeting via known (not modeled) IP addresses, assuring 100% accuracy both home & away. AP's "FlightDeck" Planning & Activation platform then pushes IO's to all appropriate platforms for implementation

Measure

Measure the impact of campaigns via AP's Data Analytics Platform and apply both TV and digital audience impression data against off-line sales files to determine campaign ROI

 

2. Media Execution Platform

AP's Media Execution Platform is Purpose-Built to Leverage IP Addressability and Provide Industry-Leading Managed Services

Activation

Activation of IP addresses to make it easy to execute across premium publisher sites (i.e. matching process has already taken place, making IP addresses targetable)

Optimization

Custom-built optimization algorithm utilizing full breadth of available data and updated hourly

Ad Fraud Prevention

Primary 3rd party fraud detection with custom-built second layer fraud detection and prevention

Inventory Quality

AP can map to clients' preferred premium publishing sites and / or leverage its own relationships with premium publishers

Service Quality

Multi-member team managing campaigns with accelerated turn-around times and hands-on campaign management

 

 

3. Data Analytics Platform

AP's Data Analytics Platform provides comprehensive reporting and closed loop sales attribution that enables TV & digital ad impressions to be mapped to offline sales to provide ROI measurement.

Accuracy

Accurate reach & frequency counts that are based on deterministic data...NOT on industry standard cookie-based “over counts”

Exposure

Exposed/unexposed reports to determine optimal ad frequency to invoke a response or sale

Attribution

Integrate offline sales data to determine sales attribution by campaign