Our data scientists use our patented process to match voter registration records from our proprietary National Online Voter File® dataset with scores of other proprietary consumer and behavioral data sources, including our pool of authenticated cookie and IP address data. Audience Partners can also layer your own first party data sources (i.e. email or donor lists) into a campaign to achieve maximum results. We then integrate this data with our voter-targeted digital advertising platform, enabling candidates and causes to target voters with laser-like accuracy across any device or platform. While other voter-targeted platforms typically use modeled voter data – which leads to inefficient and inaccurate targeting – our approach allows you to target specific registered voters online, eliminating waste in advertising.