‘National Journal’ Bows NJ+ Digital Ad Targeting

The National Journal, which covers politics and policy from a professional perspective, has joined forces with Audience Partners to create a new tool, NJ+, for targeting digital advertising to constituency groups, owner Atlantic Media announced this week.
NJ+ allows advertisers to target segments of the NJ audience with an efficiency and precision comparable to direct mail, according to the magazine, with a particular emphasis on “influentials” who help shape the legislative environment at the state and national level. Advertisers can target audience segments by demographic traits including age, gender, income, political activity, geography, media market, industry sector, and voting frequency.
In addition to its weekly magazine, National Journal’s media products also include online coverage at its Web site, a daily print chronicle of Congressional proceedings, and live events.
NJ+ is just the latest in a series of new digital products from owner Atlantic Media. In December, Atlantic Media unveiled a new Web site for its corporate brand, with the goal of better highlighting its digital properties, including Quartz and The Atlantic Wire, as well as the digital presence of The Atlantic magazine and National Journal. In March, Atlantic announced a partnership with NowThis News, a Web start-up that produces short-form videos about current events and related topics