Custom Audiences

  • The Audience Partners Targeting Platform was designed to take our clients’ offline data and bring it online to target an addressable online audience. This 1 to 1 matching allows for true multichannel campaigns across traditional and new media to the same audiences in order to increase awareness, engagement and overall response.
  • The same lists that are used for direct mail and telemarketing can now be used to serve video and display advertising to the same audiences at much lower costs. This results in increased effectiveness, higher brand lift and better overall return on advertising spend (ROAS).