Case Study: Leading National Law Firm Leverages Targeted Data and Digital Advertising to Generate High Quality Leads for its Services
One of the top law firms in the country wanted to build awareness and engagement among three target audience segments:
- Small and medium-sized law firms’ partners and associates for the purpose of generating new client referrals
- High net worth individuals and their “influencers” to create new firm clients for the relevant practice group
- C-Level executives and in-house attorneys for the specific purpose of generating new corporate clients
Background and Tactics:
Audience Partners used professional services, firmographic and proprietary data to serve online messages to each of the target audiences. Each ad highlighted different specialized legal services targeted to the appropriate end consumer.
The campaign proved to be an effective marketing tactic for the law firm providing a lower cost-per-qualified-lead than any other advertising medium the firm had used in the past.
In addition to the cost savings provided to the client, the campaign also branded the law firm as a worldwide leader in specialized legal services. To date, over 2.1 million ad impressions have been served to high quality prospects.