Audience Partners' Data Analytics Platform Provides Comprehensive Reporting and Closed-Loop Sales Attribution that Enables TV & Digital Ad Impressions Mapped to Offline Sales to Provide ROI Measurement

Accuracy

Accurate reach and frequency counts that are based on deterministic data...NOT on industry standard cookie-based “over counts”

Exposure

Exposed/unexposed reports to determine optimal ad frequency to invoke a response or sale

Attribution

Integrate offline sales data to determine sales attribution by campaign