Belinda Sharr
Where Digital Targeting Goes From Here

Billions of dollars have gone into cookie-based digital political advertising in recent years. But the political cookie itself is greatly threatened by growing third-party cookie blocking on browsers, the shift to mobile and an immature device graph ecosystem. If we ever seek to gain a bigger share of budgets, and ultimately eliminate the lines between traditional television and digital, we have to do better.

Belinda Sharr
How Apple and Google Changes Will Make ...

Traditional digital advertising is at a crossroads. Major tech companies — namely Apple and Google — have recently begun to roll out ad blocking systems that will severely restrict the effectiveness of cookie-based digital advertising.  Fortunately, Altice — in partnership with other major MVPDs — is scaling a new technology that will avoid the new ad blocking efforts while enabling a more effective and precise way of targeting consumers online.

Samantha McDonald
Don’t Believe Bogus Voter Targeting Claims – ...

When looking for a digital ad execution partner that delivers high-quality impressions to prospective voters, it’s easy to be blinded by the BS. Many agencies make promises that they can’t realistically keep; and if they do appear to keep them, it’s often a ruse. Audience Partners can offer a very unique approach and solution.  

Don’t Believe Bogus Voter Targeting Claims – One Method Stands Out

Audience Partners, LLC Secures Financing from QED Investors to Fuel Expansion of Data-Driven Advertising Product Offerings

Leading Philadelphia-Area Advertising Technology Company to Utilize Funding for Expansion into Additional Vertical Markets Fort Washington, PA – June 26, 2012 – Fort Washington-PA based advertising technology and media firm Audience Partners, LLC has secured a round of equity financing led by QED Investors, a fund created by Capital One...