SpotXchange and Audience Partners Roll Out Voter-Targeted Video Advertising Ahead of Midterm Elections

With Political TV Spots Sold Out In 16 States, Expanded Partnership Offers Advertisers More Precision In Reaching Political Audiences

DENVER–(BUSINESS WIRE)–With midterm elections days away, SpotXchange and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens. SpotXchange, the trusted platform for video advertising, and Audience Partners, a company that operates a patented voter-targeted digital advertising platform, have expanded their existing partnership to offer precise political targeting to all advertisers in the wide-reaching SpotXchange public marketplace.

Since 2008, Audience Partners has connected offline political databases with anonymous online advertising for superior audience targeting. The company’s patented method uses first-party, mailing address data to create anonymous online targeting profiles. Advertisers and media planners are empowered to extend TV plans for incremental frequency, reaching Audience Partners’ 150 million voter profiles across SpotXchange’s U.S. reach of 94 million users. SpotXchange has seen spend for political video advertising increase 700 percent from 2008.

With SpotXchange, campaigns can be laser-focused and target unique segments of voters in swing states based on a number of specific factors, including demographic, geographic, behavioral, voter age and registration data and past election cycle voting participation. SpotXchange’s large supply of geographically based inventory, combined with Audience Partners’ ability to target by congressional district and ZIP codes, becomes extremely impactful during midterm elections as television opportunities continue to sell out. Political buyers can also activate their digital video campaigns – featuring 15- or 30-second spots – to meet critical deadlines with guidance from SpotXchange.

“Digital video can provide an invaluable opportunity for advertisers to greatly extend reach and target desired political audiences with relevant and dynamic messaging,” said Mike Shehan, CEO of SpotXchange. “We’re excited to continue our work with Audience Partners this political season to meet the needs of advertisers when every last minute is essential.”

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