With thousand of subscriber addressable campaigns for MVPD partners under our belt, Audience Partners is adept at bringing the right tool to the job based on your campaign goals and objectives.
Audience Partners has invested nearly a decade in developing an MVPD purpose-built ad targeting and activation platform to maximize your campaign performance, ensure more precise and granular targeting, target the same users across channels, and synchronize your cross-media messaging. Let’s take a closer look at the subscriber addressable difference:
REACH AND TARGETING PRECISION USING IP ADDRESSABILITY
IP address-based targeting is superior to cookie-based targeting for two main reasons:
- It reaches 99%+ of target MVPD households…versus cookies, that reach on average, 42% to 55% of target households
- The IP address provides an authoritative link to the household which is important for targeting accuracy. While many digital agencies and ad tech companies suggest or imply that they do IP-based targeting, in reality, they must infer a home-based target without an authoritative link to an IP address. Our subscriber addressable ad targeting platform solves that issue through the use of Audience Partners’ proprietary software and matching technology
As our partner, you are able to offer the only deterministic method of location-based targeting. Even the major ad networks such as Google, use probabilistic geo-targeting as compared to subscriber, deterministic IP-based targeting. Wouldn’t you rather maximize your reach against your target audience and at the same time, spend your advertising dollars hitting an accurate target versus hoping that you’re close?
ONE-STOP SOLUTION WITH AN EXPERIENCED TEAM OF DIGITAL STRATEGISTS
Whether it’s a targeted display, video, or mobile campaign, we can coordinate the details of your buy with one order. More importantly, we can seamlessly sync-up your targeting to ensure we are reaching the same audience across all screens. Delivering ads to the same target audience is our specialty and executing your coordinated buy through one platform, leads to increased ad effectiveness and more efficient spend of your digital dollars. What’s more -- you will have the backing and support of a team of dedicated digital experts working on your behalf to make your campaign a success.
SYNCHRONIZED CROSS-MEDIA MESSAGING
Research shows that brand and message recall increases by as much as 45% when digital and TV campaigns run concurrently. We make it easy to harness the power of cross-media messaging and can ensure that digital ads reach the same households that see the tv campaigns you sell. Gone are the days of having to work with multiple partners who specialize in one channel or another.
LIST MATCHING ACCURACY
AP’s legacy of identifying, on-boarding, and cultivating rich first party data sets for targeting speaks to our strength. Head-to-head tests show that subscriber addressable campaigns reach 2.5x more HH’s than cookies. A team of seasoned data solutions experts await your targeting challenges and can help you quickly match your list for targeting through the AP platform.
AP's DOUBLEBLIND PRIVACY® SOLUTION
Audience Partners’ platform uses a proprietary, doubleblind privacy® technique that masks the target and strips out consumer-specific information when targeting users online. When targeting using AP’s solution, we reach an aggregated list of anonymized IP addresses associated with a particular target audience. Consumer household billing address is used as the "match key" to create the targeting list, but is then stripped out leaving just an aggregate list of target IP addresses. No customer online behavioral data and no customer real-time geo-location data is tracked or collected as part of the Audience Partners process. This unique process allows advertisers to target ads online to an aggregate list of households with 100% accuracy. The AP Doubleblind Privacy® Solution ensures individual online privacy through the use of these anonymous and aggregated lists. Neither the advertiser, nor Audience Partners, nor the ad server, gains access to any individually identifiable customer information.
Stay tuned for more information coming soon about our new: 4-Screen Ad Planning and Activation Platform