Audience Partners’ unique ISP-authenticated IP targeting provides the most precise voter audience by directly matching the target voter’s U.S. postal address to their IP address. Cookie matching, on the other hand, matches target voters in a more roundabout and less accurate fashion. The combination of ISP-authenticated IP targeting (for ISP/cable subscribers) with cookie targeting (for non-subscribing households) is the best way to advertise to voter audiences — as the combo maximizes the match rate and target reach. Learn more about how this work by clicking the links below.
Audience Partners’ ISP-Authenticated IP
vs. Cookie Targeting: 50% Higher Response, Nearly 2X More Engagement